Pamela Lay

  • BLANC DE CHINE, HK
    • SS08 Advertising Campaign
    • FW07 Advertising Campaign
    • SS07 Advertising Campaign
    • 10 Years Exhibition
    • Image Book
  • FENDI ASIA PACIFIC, HK
    • FW06 Press Event
    • SS06 Press Event
    • Tram Event
    • Landmark Flagship Opening
  • JOYCE, HK
    • Joyce Beauty
    • Print Ad
    • DM
  • STUDIO EDELKOORT, PARIS
    • Interior View
    • View on Colour
    • Trend Prediction
  • CLUB MONACO, TORONTO
    • Packaging
    • Print Ad
    • DM
  • SCORPIO FILMS, HK

Creative Consultant

Nov 98 – Nov 99 

.  Reported directly to the Managing Director of Joyce Boutique Limited.
.  Ensured proper and timely marketing programs were in place to drive sales.
.  Managed the business performance of all labels and initiated plans for improvement.
.  Identified and developed sales opportunities of new labels and formulated action plans to realize the potential.
.  Worked closely with buying team to develop and execute merchandise strategies.