Head of Marketing and Communications
Jul 04 – Jun 06
· Reported directly to the Managing Director of Fendi Asia Pacific. Supervised a team of 10 members consisted of visual merchandising team, marketing team and public relations team to roll out retail marketing and communication initiatives regionally.
· Communicated with headquarters to identify and develop regional vision, strategies and priorities.
· Enhanced and improved brand awareness and the customer network by implementing effective retail marketing and communication programs for the Fendi Asia Pacific region of 11 markets including China, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Thailand, Indonesia, Australia, Guam and Saipan.
· Drove and managed all retail marketing and communications initiatives and efforts from design to implementation. Took charge of the planning of various flagship stores within the region in 2004 – 2005 in Hong Kong, Seoul and Beijing, China.
· Organized the very first regional press presentation at the HK Museum of Coastal Defense with over 100 press attended from the region.
· Developed new customer acquisition strategies to increase sales revenue.
· Managed media planning, budget control, product development and market research to ensure maximum investment returns and efficiencies.
· Connected Fendi with renowned film director, Wong Kar Wai; international film star, Maggie Cheung, Zhang Ziyi and Gong Li.
· Reported directly to the Managing Director of Fendi Asia Pacific. Supervised a team of 10 members consisted of visual merchandising team, marketing team and public relations team to roll out retail marketing and communication initiatives regionally.
· Communicated with headquarters to identify and develop regional vision, strategies and priorities.
· Enhanced and improved brand awareness and the customer network by implementing effective retail marketing and communication programs for the Fendi Asia Pacific region of 11 markets including China, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Thailand, Indonesia, Australia, Guam and Saipan.
· Drove and managed all retail marketing and communications initiatives and efforts from design to implementation. Took charge of the planning of various flagship stores within the region in 2004 – 2005 in Hong Kong, Seoul and Beijing, China.
· Organized the very first regional press presentation at the HK Museum of Coastal Defense with over 100 press attended from the region.
· Developed new customer acquisition strategies to increase sales revenue.
· Managed media planning, budget control, product development and market research to ensure maximum investment returns and efficiencies.
· Connected Fendi with renowned film director, Wong Kar Wai; international film star, Maggie Cheung, Zhang Ziyi and Gong Li.