Art Director
Jul 06 – Dec 07 & Jun 00 – Jun 03
· Reported directly to CEO, member of the executive committee.
· Managed the design, marketing, merchandising and sample department.
· Determined design direction for each season regarding men, women, and home apparel.
· Supervised the entire process of production from design to timely delivery of finishing goods.
· Initiated advertising, marketing, and formulated promotion strategies to achieve sales targets.
· Provided training to sales team in aspects of product knowledge and visual merchandizing.
· Supervised the opening of the flagship stores in October 2006 at The Landmark, Hong Kong and November 2006 at Kerry Centre Mall, Beijing.
· Organized an exhibition in 2006 at The Landmark with over 200 guests and press attended.
· Successfully launched a Christmas direct mailing program to increase brand awareness; sales improved by 40% in the months of November and December 2002.
· Attended Premiere Vision in Paris and represented the company in the participation of the 7th on Sixth Fashion Shows in New York.
· Reported directly to CEO, member of the executive committee.
· Managed the design, marketing, merchandising and sample department.
· Determined design direction for each season regarding men, women, and home apparel.
· Supervised the entire process of production from design to timely delivery of finishing goods.
· Initiated advertising, marketing, and formulated promotion strategies to achieve sales targets.
· Provided training to sales team in aspects of product knowledge and visual merchandizing.
· Supervised the opening of the flagship stores in October 2006 at The Landmark, Hong Kong and November 2006 at Kerry Centre Mall, Beijing.
· Organized an exhibition in 2006 at The Landmark with over 200 guests and press attended.
· Successfully launched a Christmas direct mailing program to increase brand awareness; sales improved by 40% in the months of November and December 2002.
· Attended Premiere Vision in Paris and represented the company in the participation of the 7th on Sixth Fashion Shows in New York.